Marketing trends that are here to stay
Tanya Nadeem
March 26, 2022
THE WORLD OF MARKETING IS EVER-EVOLVING, WITH MARKETING TRENDS CHANGING EVERY DAY.
WHEN THE PANDEMIC DECIDED TO PUT A HALT TO BUSINESSES ALL OVER THE WORLD, MARKETERS TRIED TO TACKLE THE SLUMPING MARKET GROWTH IN A NEW WAY, AND THUS MOVED BASE ONLINE.
THIS WAS A PERIOD THAT SAW THE RISE OF DIGITAL MARKETING LIKE NEVER BEFORE. BUT NOW THAT MARKETS HAVE OPENED UP AND PEOPLE ARE GOING ON WITH THEIR LIVES, A NEW HYBRID SORT OF MARKETING HAS COME UP, ONE THAT BRINGS ONLINE AND OFFLINE TOGETHER.
AND THIS IS JUST ONE OF THE MANY TRENDS THAT WE NEED TO WATCH OUT FOR, IN THE COMING TIMES. BUT BEFORE WE DELVE INTO BREAKING THEM DOWN FOR YOU, WE MUST UNDERSTAND THE NEED TO STAY ABREAST WITH THEM IN THE FIRST PLACE.
Evolution of business: By understanding new trends, you can implement them to your brand or business to broaden your horizon in terms of reaching out to more people.
Business opportunities: We also delve into trends as they help us spot business opportunities internationally and locally.
Keep reading to understand the topmost trends that you will practically be seeing everywhere.
1. Influencer marketing will become the most widely used marketing tool
Most marketing geeks are of the view that, 2022 will be the year in which the popularity of influencer marketing will skyrocket, so much so that it will surpass video, email, and of course, traditional marketing.
But why has influencer marketing, which once started as a one-time interesting trend, become so popular?
The answer is simple. HUMAN CONNECTION.
Influencers are people who are considered to be credible and have deep knowledge about a particular field. Their target audience engages with them and consumes their content often without even a second thought.
So when a marketing agency reaches out to an influencer or influencers to promote or talk about a brand, the result is overwhelming with the brand awareness increasing manifold.
But many times, roping in a big influencer means burning a hole in your budget.
In that case, you can get in touch with a Micro-influencer. Micro-influencers are budding influencers with a comparatively lesser number of followers.
These micro-influencers often have a higher level of engagement and a unique way of content creation, which in turn can help a brand in connecting to more people closely and thus increasing brand awareness.
2. Shorter, smarter videos: With the introduction of reels on social media giants like Facebook and Instagram, short videos are everywhere.
In fact, after influencer marketing, short videos are the next most effective way of marketing.
If statistics are to be believed then, videos are here to stay in the year 2022.
Long, well-researched videos offer more information or reviews about a product, service, or brand but now marketers have realized the importance to keep content as short as possible because audiences don’t have time to watch long videos, especially when it comes to advertising.
Everything has to be delivered now, which includes the core message of the video.
But whether long or short, always get professional videos made by an agency like ours. To know about video production and how it can truly elevate your videos, read our blog on video production here.
3. Mobile content will be a necessity: By the time we are done writing this sentence, half of the world must have gone online using their mobile phones, which is why it should come as no surprise that mobile content should be prioritised by companies and brands to reach out to more people.
Mobile content is diverse and can be offered to the audience in various forms, like videos, emailers, ads, etc.
4. Exciting Virtual Events: Everyone can now grab the middle seat of the first row in an event that they want to attend.
How you may ask? Well, by attending virtual events, that have gained immense popularity after being introduced during the pandemic. Although the world and of course the world of marketing has opened up now, we are still going to see and attend virtual openings, virtual inaugurations, and virtual ad campaign launches.
Virtual events are virtually going to be everywhere.
5. Earn customer loyalty by taking up social responsibility
As informed consumers, your target audience will care more about how your brand comes across, and they will engage, support, and become loyal to it only when you have a set of principles and stance on different social causes.
With an influx of information available to people, especially during the last two years, the modern consumer is driven towards socially responsible brands.
The main topics that as a brand you need to be vocal about are, Gender equality, inclusivity, animal cruelty, employee welfare, mental health, and global conflicts.
You need to put out your thoughts about all these issues to be recognized as a socially responsible brand.
Not only is this the right thing to do morally, but it also helps you reach and connect with your audience better.
So put that post out about animal welfare, or go for a demonstration and support people who are working for a cause or stand up for peoples’ rights.
These are some trends that are going to create a buzz in the world of marketing in the coming years. As a brand, you might not be able to test them all, in such cases, we are here to help you and guide you to a plan that integrates traditional and time-tested marketing solutions as well as the trendiest of marketing gimmicks that will ensure better results and drive.