How will Video Production help your brand?
Tanya Nadeem
February 23, 2022
They pop up while you use your phone, they greet you when you walk inside a mall, and while you are driving back home, you see them on the driveway. You may ask what we are talking about here?
Well, the answer is, Videos. Videos are omnipresent.
They are the number 1 ranked means of advertising and marketing.
So we thought of walking you through the fascinating world of Video Production, and how it can help you reach your goals better.
What is Video Production?
Video Production is a creative three-step process of planning, shooting, and executing videos. The three steps involved are pre-production, production, and post-production.
Pre-Production: This is the first step towards creating videos, and can make all the difference. It is at this stage that all shooting strategies are made, locations for the shoot are finalized, and the creative approach towards filmmaking is decided.
Production: This is the main stage of Video Production and requires the cast and the crew, which includes actors, videographers, gaffers, art directors, light assistants, etc, to come together to shoot the video.
Post-production: The last and final stage of Video Production is done inside an editing studio where the footage is segregated, edited, color corrected. It is at this stage that sound is synced with the video and credits and text are also added to the footage.
But why do you need to invest in Video Production for your brand?
Video has been around for the longest time, with people connecting to it ever since they first saw it. So, it is no surprise that YouTube, a primary video surfing website has fast become one of the biggest search engines world over, with people using it to search for things or services that they require.
If the internet is a library then that library is full of videos, which is why social media sites like Instagram, Facebook, and even the microblogging giant, Twitter have introduced ways by which people can create and share videos.
But do I have to go the video route for my business?
You may choose not to, but that would lose you a lot of traffic and reach, and by not creating video content, you would not be able to reap the great benefits that it offers.
But why is Video Production important?
Everyone has a smartphone these days, which makes them a “videographer.”
But randomly pressing the record button is not called creating video content.
Posting unthought-of, unresearched, and hastily edited videos do more harm than good to your business, as they come across as video spam, made just to jump on the bandwagon of trends.
On the other hand, high-quality video production can bring extreme value to your brand. When your video looks professional, has a great storyline, original music, and outstanding post-production, it will come across as credible, which will in turn make your business look authentic.
While everyone is creating content these days, you will need a professional creative agency like Dynasty Media to execute your videos for them to garner attention from your target audience.
Who needs to invest in professional video production services?
Any brand or business that wants to align its videos to the mission and vision of its brand and engage in the truest sense with the target audience should hire professional video production services.
Agencies that create and produce videos use the best equipment, best post-production software, and the right technology to create videos.
Your guide to good video production
As a brand that is looking for an agency or a film house, you may ask what difference can a professional team of filmmakers make?
Well, we have broken down the process for you below, so that you understand the difference between getting your videos done professionally and doing them yourself.
The Pro Filming guide
Right from the best equipment like cameras, lights, sets, and props, a professional Video Production team will make sure all the frames in your brand video look stable, color corrected, and suit the look and feel of your brand.
They will meticulously sit before they start shooting, and do the storyboarding, location recce, get shoot permissions, etc to make sure the shoot goes on glitch-free.
Everything begins with a good script
A good script is the spine of any good video, and the professional team that you hire will work for weeks on perfecting the script that touches the right chords of your target audience’s heart.
The script is written based on the goal of your video.
Is your video going to be a hardcore sales video? Is it going to be an awareness video? Or is it going to be a promotional video?
Depending on these goals, they will choose either emotional, adventurous, humorous, or any of the other appeals that would fit well with your brand tone and feel.
Once the script is fixed, the storyboard is written next with all the shots, angles, costumes, etc mentioned.
This precise strategy for the script is what makes the difference.
In the end, they also put the main marketing message in your video, so that people understand the purpose behind it.
Ideas for sharing and promotion
Apart from making the video, your agency will also guide you towards the right plan to market your video. This will include all channels you should focus on, and which social media platforms you should use to get the most out of your video.
What all kinds of videos can Dynasty Media create for you?
1. Corporate films: We specialize in making corporate films that are highly professional. Corporate films have become increasingly important as they essentially are your visual portfolio that has more impact on your customer’s mind than any other marketing material.
2. Advertisements: Do you want to reach out to people and tell them why they should choose you and not your competition? We will make great advertisements for you so that you garner attention and attract your desired audience.
3. Reels: We are upbeat with the latest trends and can help you in creating high-quality, engaging, and entertaining reels.
VIDEO PRODUCTION CAN TAKE YOUR BUSINESS TO NEW HEIGHTS WHEN DONE RIGHT
Video marketing is extremely effective if created and shared wisely.
It is strong when used to convey an emotion, tell a story, or demonstrate a process. It can help your brand reach the right content marketing strategy.
It requires time, effort, and creativity, which is why we are here to offer our 15 years of experience in filmmaking to you.