Vlogging is the secret ingredient to your brand’s success
Tanya Nadeem
April 12, 2022
OMNIPRESENT. THIS ONE WORD ENCAPSULATES WHAT VLOGS ARE. A RELATIVELY NEWER AVENUE THAT MANY BRANDS ARE EXPERIMENTING WITH. BUT WHAT MAKES THEM A PREFERRED CHOICE AMONG BRAND OWNERS? TO KNOW ALL THIS AND MUCH MORE ABOUT IT, KEEP ON READING. BEFORE WE GO INTO THE WORLD OF VLOGGING, WE MUST UNDERSTAND WHAT IT MEANS.
What is vlogging?
A blog that is created visually is known as a blog, so essentially it is Video+Blog.
Although vlogging has been around for quite some time now, we must understand its growth graph over the years.
Fun fact, the first vlog came out in 2000 by vlogger Adam Kontras, who is still doing what he loves, to date.
The Vlog gets a makeover
What began as an attempt of capturing a visual virtual diary of people, often shot with whatever equipment was available, the once humble vlog has now turned around 360 degrees, with a makeover that has made viewers dependent on it for information, entertainment, research and more.
With the heightened consumption of social media and content in general, vlogging has now become highly competitive and demands the latest equipment, storyboarding, post-production, etc, which Dynasty Media can assist you with.
Vlogging is not an option for businesses any longer, it is has become a necessity.
But why does your business need vlogging?
It connects and engages with your audience:
Gone are the days when brands with a distant, unreachable aura would work well with the audience. Today it is all about the enriching human connection and personal interest that a brand takes in its customers. You don’t just sell a product or a service to people, you curate aspirations and hand it over to them.
Be it as simple as talking to your audience about your brand story, the inspiration behind your logo, or what your goals are for your brand, all these are good ways to build long-lasting connections.
Vlogs are fun
Because video content has its fanbase, vlogs have a higher acceptance rate among people, because if something is visual it grabs the attention of the viewer.
Not only viewing but video content also gets shared more rapidly than any other content online. Vlogs are so popular right now because of their informal tone which makes it feel like an extremely personal way of communicating with your audience.
This is why people are so drawn to vlogging, as it makes you feel like you are enjoying your favourite brand, person, or celebrity talking to you up close and personal.
Vlogs are affordable
Vlogs are extremely budget-friendly and thus can be opted by new and small businesses. It can hugely impact your sales and help your business grow manifold.
Vlogs can make people buy your product
If statistics are to be believed then 64% of the people who buy a product or take a service online are prompted to do so thanks to videos, specifically reviews, and vlogs.
What does a good vlog consist of?
Now that we have a fair idea of what vlogs are, and the reason for their popularity, let’s have a look at what a good vlog looks like.
Make a vlog that you would want to watch
The most important question that you need to ask yourself before you start vlogging is that “Would I watch it”, and if your answer is no, then don’t make it.
You as a content creator need to keep asking yourself, again and again, the motive of your vlog.
Ask yourself, is it going to be us
eful for people, it is going to add value to their lives, is it easy to kee
p up with, it is fun?
And if all these answers are yes, then you are on the right track.
Make it with all your efforts
Making vlogs interesting by using different formats, lighting, treatments, sounds, and edits is a sm
art thing to do because people want to watch and consume newer and better content every day.
All this sounds like a piece of cake, but a brand or a business, with a plethora of things on its plate, cannot achieve all this, which is why professionals like ourselves come into the picture with the right equipment, right storyboard, right treatment, and right post-production to make vlogs for you and your brand.
With extensive experience in the fie
ld, Dynasty Media will make sure your audience stays glued with you through the means of vlogging.
When done right, vlogs are a sure way of connecting with your audience more deeply.