Worried that 2022 is catching up on you and you still don’t
know the marketing trends yet? No need to worry! Dynasty Media has gathered the
top 5 upcoming marketing trends for 2022 below.
Influencer marketing
A 34% increase in influencer marketing is expected in 2022
which makes this the top of the list. Today we have 57% of marketing
professionals who have invested in this marketing tool, but they are planning
to increase their investment. We know that hiring a celebrity influencer with
millions of followers can be expensive – At Dynast Media we advise that you
connect with your local ‘micro influencers’ who are SoMe promoters with
typically 1000-10.000 followers. They may have a smaller audience, but their
posts have more success because of their high engagement. Micro influencers are
considered ‘everyday’ people and their audience are more likely to trust their
opinions and recommendations.
Video production
Video content will remain one of the most engaging forms of content.
According to a Cisco study, 82% of all online content will be in video content
We have platforms like TikTok, reels and snapchat where you
can create short videos about your products instead of the long-formed videos
with a large amount of information. Research has showed that creating a short
video where you reveal your hook within the first 3 seconds are much more
effective than the traditional long-form video, as we are living in a
fast-paced online world where people would like to cut to the chase.
SEO
And there is no surprise that Voice searches will
increase in the upcoming year.
The percentage of households owning a smart speaker by 2022
is estimated to be 55%. To improve your SEO in voice searches you should focus
on keywords and longer phrases, as voice searches tend to work best with longer
phrases naturally. When people type, they tend to abbreviate. If your implement
this it will help search assistance find you on the web.
Marketing strategy
Digital marketing will continue to grow which is why
we as marketers need to think more strategically to move the focus on what can
create growth for the business.
A good example for that would be to incorporate inbound
marketing, as it can create brand awareness which will lead the customers to
seek out for your products.
Social Media Management
The app everybody is talking about: TikTok will continue to
grow in 2022. A new forecast has dubbed TikTok to be the 3rd largest social
network after Meta and Instagram in 2022. The Social Media platforms such as
Meta & Instagram aren’t what they used to be when they first launched. It
is important to create story driven content to capture your target group
attention as the feeds on these platforms quickly gets fed with another
company’s content.
Another important action to take into consideration is to
create high quality photos and videos as SoMe has become visually driven.
The bottom line is: create interesting content that will be
passed on by the potential customers and create social media word of mouth
These are only a few of the trends that are crucial for
2022. Social media trends are evolving all the time and it could be a great
challenge for businesses to keep up if they don’t have a dedicated focus on
these subjects.
Stay up with the latest trends with Dynasty Media. Remember
to follow us on social media
Thank you!