SEO
All about the SEO world
SEO is a term that has us all interested. So as an agency that specializes in SEO, we thought of breaking down what SEO is and how it works.
Let’s go back a little in time and think about all those times that you have wondered about why some sites or brands appear in the top list when you hit enter after searching for something on Google?
This is not because Google is biased, it is because of a process of organization of keywords that help brands and businesses to rank better on it.
Search Engine Optimisation, simply put, is a way to have your content and the language on your social media and website that makes Google take note of it.
The aim of optimizing your content is to get organic, that is unpaid, traffic from the search engine results page.
SEO helps search engines to provide relevant and correct information to the users, by crawling and scanning different websites and locating keywords that are apt.
So by improving your SEO, you are essentially making Search engines notice your brand more and thus ranking better which in turn makes your brand more visible.
Who needs SEO?
While search engine optimization may help all brands and businesses, some of them require it more than others.
Growing Businesses:
Most of the time, a growing or a new business will be hugely impacted by SEO. It can prove to be a good growth catalyst, regardless of industry. If you as a business or brand owner envision increasing revenue or expanding your horizon in terms of moving to new locations or to hiring new talent on your team then know that SEO will work wonders for you.
It will increase your visibility, and the number of people that land up on your website, and increase the number of online purchases or leads you generate.
New websites:
A lot of brands and businesses put in a lot of money to build their websites but the lack of correct SEO hinders the website from performing to its full potential.
Say, for instance, you are a niche advertising agency and have a good portfolio with great creativity to offer to the world, but lack of poor SEO means lower visibility which in turn means your target audience will not come to know about you.
SEO works to get relevant audiences and people to your site, and your work and portfolio will convert them into clients. So, if your brand is new or just revamped the next step you should take towards introducing it to the audiences is to build your SEO.
How can SEO help your brand?
a) SEO gets more traffic to your site:
Many businesses today rely solely on SEO and SEO tools to market and popularise their business because it helps to rope in quality traffic to your site. The number one reason for SEO to be so popular with the marketers is because its targeted approach only brings relevant traffic to your site.
b) SEO brings more customers:
SEO can help you get more customers to your website, for the simple reason that the majority of people run a google search before buying anything.
This is because when people are in two minds about what they have to buy, they do their research online.
When your website is optimized your target audience can easily reach you.
c) SEO makes you come across as trustworthy:
The first step that any business needs for it to grow is to gain Google’s vote of confidence. This credibility can be earned by your business if you use the correct SEO on your web page and content. Not only Google but many buyers also trust a business or brand more if they show up on the first search page.
d) Attract more local traffic:
If you are a company that operates in Qatar, it is more than likely that you would want to have more traffic from there, simply because local traffic means more local reach and thus in turn sales and increased clientele. So you would need to keep that in mind while writing or creating content for your business or brand, relevant keywords can do the trick.
e) Spend less but get more results:
While any other means of traditional advertising like newspaper ads, magazine ads, billboards, or hoardings can burn a hole in your pocket, SEO is a much more cost-effective way of publicizing your work. It also gives you long-lasting results because it is not time-bound, as what goes on the internet stays there. So even after you publish your first SEO article or content, you will bear its benefits for years and years to come.
f) Impressive ROI:
As a marketing strategy SEO is a simple and effective way that has been proven to increase your return on investment. It is also one of the easiest and loved ways to reach your wider audience as SEO is not an in-your-face kind of advertisement and thus doesn’t bother the audience as the keywords are subtle yet very effective.
SEO is the perfect tool to use as it lets the customer/audience come to you rather than you always tracking them. Doing proper SEO makes your digital marketing journey easier because when people see your site or brand up in their search, they feel they are seeing a credible source.
Talk to us today to know the many ways in which we can help you on your SEO journey.